Consumers and people who do the purchasing for businesses are often stuck in a rut. They buy from the same people and places over and over again.
Well there are a number of things. They think they are getting good service, value for money, and preferential treatment as they are regular customers. And all that might be true, but most of it is assumed.
There is also a misconception that having access to the internet gives us more choice, but often the same rules apply. People click on names they know, and ignore others, They are more likely to click on a search result that appears on the top of the first page than to scroll down. They ignore Facebook ads if they are not targeted properly.
It is all to do with us being people, and not robots.
But the Big NI Market is a new place to shop and browse.
It lets people look for new places and products to buy. It shows them shops and local suppliers that they have never heard of before, that might be just down the road, or offering a better local service and are there for a good price.
And that could be you!
Because if you are in the Big NI Market you are on the same playing field as all the other members. The marketing will be promoting the Market, so that when people arrive they can look for what they want, and then browse other sectors.
Your monthly rental of the space will be used as part of a co-operative marketing budget that grows with every new member. Your marketing will be so much more powerful than if you are doing it alone.
And as we keep growing, with more budget, we will be able to compete with any other advertiser to be the most visible in our market, Northern Ireland.
So join today and get the best of both worlds, online and on land.